Business & EntrepreneurshipGovernment Contracting
Card 9 — Final Step

Your Business Is Built. Now Learn How to Sell to the Government.

The U.S. government purchases products and services from businesses across thousands of industries.

Government contracting can create opportunities for qualified small businesses, including veteran-owned and service-disabled veteran-owned businesses — but registration alone does not create contracts.

Successful government contracting requires preparation, research, positioning, persistence, and understanding how government agencies buy.

Veteran Global Solutions will help you understand the process one step at a time.

1Are You Ready?

Before You Register, Make Sure the Business Is Ready.

Government contracting should generally come AFTER establishing the business foundation. Use this checklist to assess readiness before pursuing federal opportunities.

Business legally established
Business information is accurate and consistent
EIN or appropriate taxpayer identification established
Business bank account established where appropriate
Business address and contact information established
Professional business email
Website or professional online presence where appropriate
Products or services clearly defined
Pricing understood
Business capabilities understood
Ability to fulfill a contract
Appropriate licenses and insurance researched
Business records organized
Ownership information available

Government contracting should generally come AFTER establishing the business foundation.

If you still need help with those steps, start with Business Setup & Fundamentals.

Business Setup & Fundamentals
2Know Your Customer

The Government Is a Customer.

Government contracting is fundamentally about selling a product or service to a customer — except that the customer operates under specific procurement laws, regulations, budgets, procedures, and contracting requirements.

Research these questions before pursuing any opportunity:

Which agencies buy what I sell?
How much do they purchase?
Who currently provides it?
Which contract vehicles are used?
What size contracts are typical?
Which offices make purchasing decisions?
Are opportunities set aside for small businesses?
Are veteran-owned or SDVOSB opportunities available?
Can my company actually perform the work?

DO NOT START BY CHASING EVERY CONTRACT.

START BY IDENTIFYING THE GOVERNMENT CUSTOMERS THAT ACTUALLY BUY WHAT YOU SELL.

3Unique Entity ID

Understand the UEI.

The Unique Entity ID — UEI — is an identifier assigned to entities doing business with the U.S. federal government. SAM.gov is the official U.S. government system associated with entity registration and Unique Entity IDs.

Obtaining a Unique Entity ID through SAM.gov is FREE. Veterans should be cautious of companies that make official government registration appear to require unnecessary fees.

Official U.S. Government Resource

SAM.gov

The official U.S. government System for Award Management — the authoritative source for entity registration, Unique Entity IDs, and federal contracting information.

Visit Official SAM.gov
4SAM.gov Registration

Federal Contracting Starts With SAM.gov.

Businesses generally need an active SAM.gov entity registration to compete for federal contracts where registration is required. The registration process requires accurate information about your business.

Be prepared to provide information about:

Legal business name
Physical address
Business structure
Taxpayer information
Ownership
Banking information where required
Business activities
Points of contact
Representations and certifications
Other information required by SAM.gov

Requirements can change. Follow current SAM.gov instructions rather than relying on outdated third-party guides.

SAM.gov registration itself is FREE. Businesses may choose to hire outside assistance, but payment to a third party is not required simply to access SAM.gov.

5NAICS Codes

Tell the Government What Your Business Does.

The North American Industry Classification System — NAICS — categorizes businesses by the products or services they provide. NAICS codes are widely used throughout government procurement and small-business programs.

A company may potentially operate under more than one relevant NAICS code depending on its activities. Identify the codes that accurately represent your actual business capabilities — do not select unrelated codes simply to pursue more contracts.

Official U.S. Government Resource

U.S. Census Bureau — NAICS

The official source for North American Industry Classification System codes used throughout government procurement and small-business programs.

Research NAICS Codes
6Certifications

Understand Your Competitive Position.

Federal contracting includes programs and set-asides for qualifying small businesses. Understanding which programs may apply to your business is an important part of positioning.

Federal small-business programs include:

Small Business
Service-Disabled Veteran-Owned Small Business — SDVOSB
Veteran-Owned Small Business opportunities where applicable
Women-Owned Small Business — WOSB
HUBZone
8(a) Business Development Program
Other applicable socioeconomic programs

Not every veteran qualifies for every program. Eligibility requirements vary. Verify current requirements through official government resources.

Official U.S. Government Resource

SBA Veteran Small Business Certification — VetCert

The official SBA certification program for veteran-owned and service-disabled veteran-owned small businesses.

Explore Veteran Business Certification
VGS Resource

Veteran-Owned Business Opportunities

The complete VGS guide to VOSB and SDVOSB programs, SBA VetCert, and veteran-specific contracting opportunities.

Explore Veteran Opportunities
7Capability Statement

Your Government Business Resume.

A capability statement is commonly used to communicate what a company can provide to government buyers and potential prime contractors. It is one of the most important marketing tools in government contracting.

A strong capability statement commonly includes:

Company overview
Core capabilities
Differentiators
Relevant experience
Past performance when available
NAICS codes
UEI
Applicable certifications
Contact information
Website
Other relevant contracting information

One universal capability-statement format is not required for every opportunity. Tailor your statement to the audience.

Put VGS AI on Your Contracting Team

"Help me organize the content for my government capability statement."

"Turn my business services into concise core capabilities."

"Help me identify potential differentiators."

"Rewrite my company description for a government audience."

"Help me organize my relevant past performance."

8Market Research

Research Before You Bid.

One of the most valuable government contracting activities is researching historical purchasing behavior before pursuing any opportunity. Understanding the market helps you focus your efforts where they are most likely to succeed.

Investigate before you pursue any opportunity:

Which agencies buy your products or services
Existing contractors in your space
Historical awards and contract values
NAICS codes used for similar work
Set-aside categories
Contracting offices
Geographic patterns
Upcoming procurement activity where available

USASpending.gov

The official source of U.S. federal spending data — search historical contract awards by agency, NAICS code, contractor, and more.

Research Federal Awards
9Find Opportunities

Now Start Looking for Opportunities.

SAM.gov provides federal contract opportunity information. Once your business is registered and positioned, you can search for active solicitations and pre-solicitation notices.

Official U.S. Government Resource

SAM.gov Contract Opportunities

The official U.S. government source for federal contract opportunity information — search active solicitations, awards, and procurement notices.

Search Contract Opportunities

Search using these filters:

Keywords
NAICS codes
Agency
Location
Set-aside type
Notice type
Relevant dates

Finding an opportunity does NOT automatically mean the business should bid. The opportunity must match the company's actual capabilities.

10Understand the Solicitation

READ BEFORE YOU BID.

Government solicitations can contain detailed requirements that must be understood before submitting a proposal. Failure to follow solicitation instructions can make a proposal nonresponsive or otherwise unsuccessful.

Solicitations can contain detailed requirements involving:

Scope of work
Performance requirements
Deliverables
Technical requirements
Evaluation criteria
Pricing instructions
Submission requirements
Certifications
Contract clauses
Deadlines
Required formats

A GOOD OPPORTUNITY IS NOT JUST ONE YOU CAN BID ON.

IT IS ONE YOU CAN PERFORM SUCCESSFULLY.

11VGS AI — Understand the Opportunity

Government Documents Can Be Complicated. AI Can Help You Understand Them.

The VGS AI Command Center can help entrepreneurs research terminology, organize information, understand complex concepts, create checklists, and prepare questions before making decisions.

"Explain this government contracting terminology in plain English."

"Summarize the major requirements I should review in this solicitation."

"Create a checklist of the submission requirements I should verify."

"Help me organize questions I need answered before deciding whether to pursue this opportunity."

"Explain the evaluation criteria in plain language."

"Help me compare this opportunity with my company capabilities."

"Create a compliance checklist based on the requirements I provide."

AI-generated analysis should be verified against the ORIGINAL solicitation and official government information. VGS AI does not replace the contracting officer, attorney, accountant, procurement professional, or other qualified professional.

12Prime or Subcontractor?

You Don't Always Have to Start as the Prime.

There are two primary ways to participate in government contracting work.

Prime Contractor

The business contracts directly with the government. The prime contractor is responsible for overall contract performance and delivery.

Subcontractor

The business performs part of the work under another contractor. Subcontracting can be a valuable entry point for businesses newer to government contracting.

Subcontracting can help newer contractors:

Build experience
Develop past performance
Learn government contracting
Build relationships
Demonstrate capabilities
Participate in larger projects

Research prime contractors operating in your industry. Many large prime contractors are required to develop small-business subcontracting plans.

13APEX Accelerators

FREE GOVERNMENT CONTRACTING ASSISTANCE EXISTS.

APEX Accelerators are funded by the Department of Defense to provide assistance to businesses interested in competing for government contracts. Services are generally provided at low or no cost.

Services can include:

Government contracting education
Registration assistance
Market research
Opportunity identification
Solicitation assistance
Contracting guidance
Procurement education

Investigate free and low-cost official resources before paying private companies significant amounts for basic government-contracting information.

APEX Accelerators

DoD-funded organizations providing government contracting assistance, education, and procurement support to businesses at low or no cost.

Find an APEX Accelerator
14Build Relationships

Government Contracting Is Still Business.

Government contracting is not simply submitting bids anonymously. Relationships, reputation, capability, performance, and understanding the customer matter.

Key relationships to develop:

Contracting officers
Small Business Specialists
Agency procurement offices
Prime contractors
Industry events
Matchmaking events
APEX Accelerators
SBA resources
Veteran business networks
Professional associations
15Perform & Build Past Performance

Winning the Contract Is the Beginning.

Once a business wins work, execution matters. Successful performance can strengthen a company's position for future opportunities.

Execution requires attention to:

Contract compliance
Deliverables
Schedule
Quality
Documentation
Communication
Invoicing
Record keeping
Changes to scope
Performance evaluations
Building past performance
Section 16

Government Contracting Roadmap

1
Build the Business
2
Identify Your Government Customer
3
Obtain / Confirm UEI
4
Register in SAM.gov
5
Identify Accurate NAICS Codes
6
Complete Applicable Certifications
7
Build Your Capability Statement
8
Research Agencies & Historical Awards
9
Find Opportunities
10
Read & Qualify the Solicitation
11
Bid / Propose When Appropriate
12
Perform
13
Build Past Performance
14
Compete for Larger Opportunities
Coming Soon — VGS AI Command Center

Put VGS AI on Your Contracting Team

Market research
Agency research
NAICS research
Competitor research
Capability-statement content
Government terminology
Opportunity organization
Solicitation summaries
Requirement checklists
Proposal planning
Research organization
Business communications
Strategy development

LEARN IT WITH VGS.

BUILD IT WITH VGS AI.

YOUR CONTRACTING TEAM STARTS HERE.

18Official Resources

Official Government Contracting Resources

Official U.S. Government Resource

SAM.gov

The official U.S. government System for Award Management — entity registration, UEI, and contract opportunities.

Visit SAM.gov
Official U.S. Government Resource

U.S. Small Business Administration

Federal agency providing small-business programs, certifications, counseling, and contracting resources.

Visit SBA.gov
Official U.S. Government Resource

SBA VetCert — Veteran Small Business Certification

The official SBA certification program for veteran-owned and service-disabled veteran-owned small businesses.

Explore VetCert
Official U.S. Government Resource

NAICS — U.S. Census Bureau

The official source for North American Industry Classification System codes used throughout government procurement.

Research NAICS Codes
Official U.S. Government Resource

APEX Accelerators

DoD-funded organizations providing government contracting assistance and procurement education at low or no cost.

Find an APEX Accelerator
Official U.S. Government Resource

Veterans Business Outreach Centers — VBOC

SBA-funded centers providing veteran-specific entrepreneurship support, counseling, and training.

Find a VBOC
Official U.S. Government Resource

USASpending.gov

The official source of U.S. federal spending data — research historical contract awards by agency, NAICS, and contractor.

Research Federal Awards

BE CAREFUL WHO YOU PAY.

Businesses may encounter companies charging for services related to government contracting. Understanding what you are paying for is important.

Businesses may encounter charges for:

SAM registration assistance
UEI assistance
Certification assistance
Contract searches
Capability statements
Proposal assistance
Government contracting consulting

Some private services may provide legitimate value.

SAM.gov access and entity registration are available through the official government system without an access or registration fee. Many government contracting educational and counseling resources are also available through government-funded programs.

Understand what you are paying for before purchasing outside assistance.

Mission Briefing

Your Service Taught You How to Execute a Mission.

Government contracting is another mission.

Understand the objective.

Know your customer.

Prepare your business.

Learn the requirements.

Build the relationships.

Execute.

Improve.

Then compete again.

Veteran Global Solutions is here to help you understand the road, connect you with legitimate resources, and give you modern tools to help build your business.

LEARN IT WITH VGS.

BUILD IT WITH VGS AI.

YOUR CONTRACTING MISSION STARTS HERE.